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SG Supermarkets

Brand guide

Scarlett

Scarlett Supermarket (思家客) is Singapore's leading Chinese specialty supermarket, dedicated to bringing authentic, high-quality products from China directly to shoppers across the island. Founded in October 2020 with its first store in Chinatown's Trengganu Street, Scarlett has grown rapidly into a chain of over 40 outlets islandwide, spanning from compact heartland stores to full-format mall outlets — making it one of the fastest-growing supermarket brands in Singapore.

Sourcing products directly from China without middlemen, Scarlett is able to offer an impressive range of goods at highly competitive prices. Shoppers can discover a wide variety of Chinese snacks, confectionery, noodles, condiments, sauces, frozen foods, and daily essentials — all thoughtfully curated to cater to both the local community and Singapore's Chinese residents. Several outlets operate 24 hours a day, and products are also available online via its website and Shopee. Scarlett is truly Singapore's home away from home for Chinese grocery lovers.

🌐 Website: scarlettsupermarket.com.sg 📘 Facebook: facebook.com/ScarlettSupermarket 📸 Instagram: @scarlettsupermarket 🎵 TikTok: @scarlett_supermarket

Outlets
33
Neighbourhoods
25
Current promotions
0
Scarlett brand

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33 outlets

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Brand FAQ

Scarlett FAQ

  • What is Scarlett Supermarket? Scarlett Supermarket (思家客国货超市, or Sī Jiā Kè Guóhuò Chāoshì) is Singapore's largest and most prominent Chinese supermarket chain, specialising in groceries, snacks, beverages, and daily essentials sourced primarily from China. Since launching in 2020, it has grown rapidly into a recognisable retail destination for shoppers who want authentic Chinese products at accessible prices — as well as for anyone curious to explore the breadth of China's consumer food market.
  • When did Scarlett Supermarket open in Singapore? Scarlett opened its very first outlet in Singapore in October 2020, on Trengganu Street in Chinatown — a fitting location given its focus on Chinese products. From that single store, it has since grown at a remarkable pace, expanding across the island to become one of the fastest-growing supermarket chains in Singapore.
  • Who owns Scarlett Supermarket? Scarlett Supermarket is a subsidiary of Green Olive Group Pte Ltd, a Singapore-registered company. While the brand centres on Chinese goods, it operates as a locally incorporated business in Singapore.
  • How many Scarlett Supermarket outlets are there and where are they located? Scarlett currently operates 40 outlets across Singapore, covering both the city centre and a wide range of residential neighbourhoods. You can find Scarlett stores in locations including Chinatown, Geylang, Bedok, Ang Mo Kio, Yishun, Sembawang, Paya Lebar, MacPherson, Jalan Besar, Pasir Ris, Jurong (Westgate), and more. Four outlets — at People's Park Complex, Bedok, Geylang, and Ang Mo Kio 710A — are open 24 hours a day.
  • What products does Scarlett Supermarket carry? Scarlett stocks a broad and distinctive range of Chinese food and household products that you typically won't find at mainstream Singapore supermarkets. The range covers instant noodles, confectionery and snacks, beverages and drinks, frozen food, cooking sauces and condiments, fresh produce, and daily household essentials. It also carries well-known Chinese brands such as Haidilao hotpot products, Haohuanluo (好欢螺, the famous snail rice noodles), and Genki Forest drinks, alongside many other popular labels from China. Snacks and drinks start from as little as S$0.60, making it a go-to for value-seeking shoppers.
  • What is Scarlett Supermarket's flagship store? Scarlett's largest and most impressive outlet is located at Westgate mall in Jurong East (3 Gateway Drive, #B2-01). This flagship store is unique in being the only Scarlett outlet to feature a live seafood station — where shoppers can pick fresh oysters, clams, lobsters, prawns, and king crabs directly from tanks, with prices starting from S$2.80 — as well as a full butchery section. The store also includes a lively dine-in food hall with multiple stalls serving affordable Chinese fare such as mala, handmade dumplings, xiao long bao, beef noodles, bubble tea, and desserts, from brands including Tastea, Mao Master, and Cotti Coffee.
  • Does Scarlett Supermarket have a food hall or dine-in option? Yes, and this is one of the features that sets Scarlett apart from other supermarkets. Several outlets — including the Westgate flagship and the Paya Lebar Square location — incorporate food stalls and dine-in seating alongside the grocery floor. Popular food concepts found in Scarlett outlets include Chinese bakeries, bubble tea stalls, noodle stalls, and dessert vendors, making a trip to Scarlett both a shopping and dining experience.
  • Can I shop at Scarlett Supermarket online? Yes. Scarlett has an online presence on Shopee, launched in 2021, where customers can browse and purchase a selection of its products for delivery. You can also visit the official website at scarlettsupermarket.com.sg for store information and promotions.
  • Does Scarlett Supermarket have a membership or loyalty programme? Yes. Scarlett operates a membership programme where shoppers can earn points on their purchases. In late 2025, the brand carried out a phased upgrade of its membership system across all outlets to improve the shopping experience, with the full consolidation of member points completed by December 2025. Members can accumulate points in-store by scanning their membership details at checkout.
  • Is Scarlett Supermarket halal-certified? No. Scarlett Supermarket is not a halal-certified establishment. Shoppers with halal dietary requirements should be aware of this when visiting its stores and food halls.
  • What makes Scarlett Supermarket different from other supermarkets in Singapore? Scarlett fills a very distinct niche — it is the go-to destination for authentic, imported Chinese groceries and snacks in Singapore. While mainstream supermarkets carry a general range of Asian products, Scarlett goes far deeper, offering hundreds of Chinese-brand items that are hard to find elsewhere locally. Its competitive pricing, wide snack selection, and growing food hall offerings have made it popular with both members of Singapore's Chinese community and local shoppers looking to explore Chinese food culture.
  • Where can I follow Scarlett Supermarket for updates and promotions? You can follow Scarlett on Facebook at facebook.com/ScarlettSupermarket and visit their official website at scarlettsupermarket.com.sg for the latest promotions, new outlet openings, and membership updates. All outlet listings are also available at supermarket.sg/brands/Scarlett/.