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SG Supermarkets

Brand guide

Sheng Siong

Sheng Siong is one of Singapore's most beloved homegrown supermarket chains, founded in 1985 by the Lim brothers — Lim Hock Chee, Lim Hock Eng, and Lim Hock Leng. From its humble beginnings as a small provision shop, it has grown into a thriving publicly listed company with over 80 stores islandwide, making it the third largest supermarket chain in Singapore. Known for its wet market-style fresh produce, competitive pricing, and warm community spirit, Sheng Siong holds a special place in the hearts of heartland Singaporeans.

Shoppers can expect a comprehensive selection of fresh meats, seafood, fruits, vegetables, and a wide range of dry and packaged grocery items — all at some of the most attractive prices around. Online shopping and home delivery services are also available via the Sheng Siong app and website, bringing convenience to every doorstep. Beyond groceries, Sheng Siong is also known for its popular television variety programme, The Sheng Siong Show, further cementing its status as a true Singaporean household name.

🌐 Website: shengsiong.com.sg 📘 Facebook: facebook.com/ShengSiong 📸 Instagram: @shengsiongsupermarket_official

Outlets
84
Neighbourhoods
24
Current promotions
3
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Sheng Siong brand

At a glance

84 outlets

Browse Sheng Siong locations across Singapore with nearby neighbourhood, MRT, mall, and promotion details.

Neighbourhoods

Where to find Sheng Siong

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Ang Mo Kio 01 Bedok 02 Bishan 03 Bukit Batok 04 Bukit Panjang 05 Central Area 06 Choa Chu Kang 07 Clementi 08 Geylang 09 Hougang 10 Jurong East 11 Jurong West 12 Kallang 13 Pasir Ris 14 Punggol 15 Queenstown 16 Sembawang 17 Sengkang 18 Serangoon 19 Tampines 20 Tengah 21 Toa Payoh 22 Woodlands 23 Yishun 24

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Brand FAQ

Sheng Siong FAQ

  • What is Sheng Siong? Sheng Siong is one of Singapore's largest and most recognised homegrown supermarket chains, built around serving heartland communities with a wide range of fresh produce, groceries, and household essentials at competitive everyday prices. It is known for combining the feel of a traditional wet market with the convenience of a modern supermarket — all under one roof.
  • Who founded Sheng Siong and how did it start? Sheng Siong was founded in 1985 by three brothers — Lim Hock Chee, Lim Hock Eng, and Lim Hock Leng. The family had previously run a pig farm in Punggol, but when the farming industry faced difficulties, Lim Hock Chee and his wife rented a small pork counter inside a neighbourhood supermarket in Ang Mo Kio. When that supermarket chain ran into financial trouble, the brothers seized the opportunity to take over the outlet themselves — and that was the beginning of what Sheng Siong would become.
  • What does the name "Sheng Siong" mean? In Chinese, "Sheng" (昇) means "rising" and "Siong" (菘) refers to a type of vegetable. Together, the name reflects the brand's humble, grounded roots and its aspirations for growth.
  • How big is Sheng Siong today? From a single neighbourhood provision shop, Sheng Siong has grown into one of Singapore's top retailers. As of 2025, it operates over 86 locations across the island and recorded annual sales of over S$1.42 billion in FY2024. It was listed on the Singapore Exchange (SGX) in 2011 and today holds a market capitalisation exceeding S$3 billion.
  • What products does Sheng Siong carry? Sheng Siong offers a full "wet and dry" shopping experience. On the fresh side, shoppers can find live seafood, chilled and fresh meats, fruits and vegetables. On the dry side, the range covers packaged, frozen, and preserved foods, canned goods, beverages, personal care products, cleaning supplies, and other everyday household items.
  • Does Sheng Siong have its own house brands? Yes. Sheng Siong carries over 1,500 products across 23 in-house brand labels, including well-known names like Tasty Bites, Heritage Farm, and Happy Family. These house brands span categories such as groceries, frozen food, dried goods, seafood, meat, and fresh produce. They are developed with an eye on health, quality, and value, typically priced significantly lower than national brands.
  • Does Sheng Siong have a loyalty programme or membership card? Sheng Siong does not operate a traditional loyalty card or points-based membership programme. Instead, the brand focuses on keeping everyday shelf prices low across the board, passing savings directly to shoppers rather than spending on programme administration costs. Shoppers can still earn additional rebates by pairing their purchases with co-branded credit cards such as the BOC Sheng Siong Visa Card or the Diners Sheng Siong Credit Card.
  • Can I shop at Sheng Siong online? Yes. Sheng Siong offers online grocery shopping through its website at shengsiong.com.sg, with home delivery available to selected areas in Singapore.
  • Is there a Sheng Siong app? Yes. The Sheng Siong app is available on both the App Store and Google Play. It lets shoppers browse the latest promotions, access digital e-receipts, purchase items in carton quantities for delivery, locate the nearest outlet, and automatically fill in lucky draw entry details at checkout.
  • Does Sheng Siong accept CDC vouchers? Yes. Sheng Siong is one of eight participating supermarket chains in Singapore's government CDC Vouchers scheme, making it a convenient option for households looking to stretch their voucher allocation on groceries. The current round of vouchers is valid until 31 December 2026.
  • What are Sheng Siong's opening hours? Opening hours vary by outlet. Many stores open from around 7am to 11pm daily, with some outlets offering extended hours depending on their location. The Sheng Siong app includes a store locator with up-to-date outlet hours.
  • How many outlets does Sheng Siong have and where are they located? Sheng Siong has over 86 locations across Singapore, concentrated primarily in HDB heartland estates. You can find outlets in neighbourhoods spanning the north, south, east, and west of the island. A full and current outlet list is available via the Sheng Siong app or at supermarket.sg/brands/Sheng-Siong/.
  • Has Sheng Siong received any awards or recognition? Yes. In recent years Sheng Siong has been named one of The Straits Times Singapore's Best Employers, received the Singapore HR Awards for excellence in employee well-being, and was conferred the President's Volunteerism & Philanthropy Award — recognising both its workplace culture and its contributions to the communities it serves.