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SG Supermarkets

Brand guide

Prime Supermarket

Prime Supermarket is one of Singapore's most established and trusted homegrown supermarket chains, founded in 1984 by Mr Tan Hong Khoon. What began as a humble neighbourhood grocery store has grown into the largest Singaporean family-owned supermarket chain, with 26 outlets spread across the island and a reputation built on freshness, quality, and community service. Located primarily within HDB heartland estates, Prime Supermarket has long been a familiar and reliable presence in the daily lives of many Singaporeans.

With 10 outlets operating 24 hours a day, Prime Supermarket offers exceptional convenience for shoppers at any time of day. Its own house-brand products deliver quality at affordable prices, while its FRESH POINTS membership programme rewards loyal customers with additional discounts and perks. Whether you're looking for fresh meats, seafood, vegetables, or everyday pantry staples, Prime Supermarket continues to live up to its motto: "Everything Fresh, Everyday Prime."

🌐 Website: primesupermarket.com 📘 Facebook: facebook.com/primesupermarketsg 📸 Instagram: @primesupermarketsg

Outlets
26
Neighbourhoods
15
Current promotions
0
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Prime Supermarket brand

At a glance

26 outlets

Browse Prime Supermarket locations across Singapore with nearby neighbourhood, MRT, mall, and promotion details.

Neighbourhoods

Where to find Prime Supermarket

Jump into areas with published Prime Supermarket outlets and compare nearby stores by location.

Bedok 01 Bukit Batok 02 Choa Chu Kang 03 Geylang 04 Hougang 05 Jurong West 06 Kallang 07 Punggol 08 Sembawang 09 Sengkang 10 Tampines 11 Toa Payoh 12 Western Water Catchment 13 Woodlands 14 Yishun 15

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Brand FAQ

Prime Supermarket FAQ

  • What is Prime Supermarket? Prime Supermarket is one of Singapore's longest-standing homegrown supermarket chains, built around serving heartland communities with fresh produce, everyday groceries, and household essentials at affordable prices. With a mission summed up as "Everything Fresh, Everyday Prime", it has earned a loyal following among residents across the island for its no-frills, accessible approach to grocery shopping.
  • When was Prime Supermarket founded and what is its story? Prime Supermarket was founded in 1984 by Mr Tan Hong Khoon. The Tan family had been in the pig farming business for generations, but when the Singapore government announced the complete phase-out of pig farming in the Punggol area, the family pivoted to retail. The very first Prime Supermarket outlet opened as a small store at Blk 803, King George's Avenue. What started with five mini-mart outlets in its early years gradually grew into a full-format supermarket chain, with stores expanding beyond 10,000 square feet by 1991.
  • Who owns Prime Supermarket? Prime Supermarket is a family-owned business under the Tan family, making it the largest Singapore family-owned supermarket chain in the country. The company sits under the umbrella of Prime Group International (PGI), whose business interests extend beyond retail into agriculture, hospitality, and overseas ventures. Mr Tan Hong Khoon serves as Chairman.
  • How many Prime Supermarket outlets are there and where are they located? Prime Supermarket currently operates over 25 outlets islandwide, primarily situated within HDB heartland estates and neighbourhood housing areas. You can find outlets in estates across both the east and west of Singapore, including Bedok, Bukit Batok, Buangkok, Chai Chee, Choa Chu Kang, Hougang, Tampines, Woodlands, and more. A full and up-to-date outlet listing is available at primesupermarket.com/outlets/.
  • What are Prime Supermarket's opening hours? Opening hours vary by outlet. Many Prime Supermarket locations operate from as early as 6:30am to around 10pm daily, while selected outlets — such as those in Bedok South and Bukit Batok — are open 24 hours a day, seven days a week, making Prime one of the few supermarket chains in Singapore to offer round-the-clock access to daily essentials.
  • What store formats does Prime Supermarket operate? Beyond its standard Prime Supermarket outlets, the brand operates several other formats. Prime Food & Grocer is a slightly more curated format offering a wider fresh food selection. Prime Kiosk serves shoppers looking for a smaller, more convenient neighbourhood stop. These formats, together with the flagship supermarkets, give Prime a versatile retail footprint across different types of locations and shopper needs.
  • What products does Prime Supermarket carry? Prime Supermarket stocks a broad range of everyday items including fresh fruits and vegetables, raw meats and seafood, frozen food, dairy products, eggs, bread, canned and dry goods, snacks, beverages, household cleaning products, and personal care essentials. It is particularly noted for offering competitively priced fresh produce, including vegetables and fruits imported from Malaysia.
  • Does Prime Supermarket have its own house brand? Yes. Prime carries its own in-house label called Prime Choice, which offers a range of affordably priced alternatives to national brands across various grocery categories. Prime Choice products are designed to give budget-conscious shoppers a reliable, value-for-money option on everyday items.
  • Does Prime Supermarket offer discounts for senior citizens? Yes. Prime Supermarket has a senior citizen discount scheme for eligible shoppers. Membership in Prime's loyalty programme may be required to access the discount, so shoppers are encouraged to check the current terms at their nearest outlet or at primesupermarket.com.
  • Does Prime Supermarket accept CDC vouchers? Yes. CDC (Community Development Council) supermarket vouchers are accepted at all Prime Supermarket, Prime Food & Grocer, and Prime Kiosk outlets. Prime has also run additional promotions on top of CDC voucher usage — such as issuing return coupons for qualifying spends — to help customers stretch their vouchers further. The current round of CDC vouchers is valid until 31 December 2026.
  • Does Prime Supermarket offer online shopping? Prime operates Prime Online (primeonline.sg), an e-commerce platform that specialises in supplying groceries and goods to corporate customers, offering competitive pricing and delivery. For individual shoppers, in-store shopping across Prime's extensive outlet network remains the primary way to shop.
  • Does Prime Supermarket run promotions and lucky draws? Yes. Prime regularly runs in-store promotions, seasonal campaigns, and lucky draws for shoppers. For example, the Prime Chinese New Year Lucky Draw 2026 offered prizes totalling S$15,600 for shoppers spending a minimum of S$30 per receipt. Shoppers can also use both CDC Supermarket Vouchers and SG60 Supermarket Vouchers at all Prime outlets to enjoy additional savings on top of ongoing deals.
  • How can I find out more about Prime Supermarket? Visit primesupermarket.com for outlet locations, current promotions, and corporate information. You can also follow Prime Supermarket on Facebook at facebook.com/primesupermarketsg for the latest deals and updates. All Prime outlet listings can also be browsed at supermarket.sg/brands/Prime/.