Brand guide
Fortune Supermarket
Fortune Supermarket is a friendly neighbourhood supermarket chain dedicated to bringing quality groceries, great service, and competitive prices to local communities across Singapore. Incorporated in 2014, it has steadily grown its presence in the heartlands with a strong focus on freshness, variety, and everyday affordability — making it a reliable one-stop grocery destination for families and individuals alike.
Shoppers can expect a well-stocked selection of fresh produce, daily essentials, and a range of Asian pantry staples, all in a warm and welcoming store environment. Fortune Supermarket also features in-store food offerings that bring authentic Asian flavours closer to home, adding an extra layer of convenience to the shopping experience. With attentive staff and a genuine commitment to the communities it serves, Fortune Supermarket continues to be a trusted and valued part of everyday life in Singapore's neighbourhoods.
📘 Facebook: facebook.com/fortunesupermarket
- Outlets
- 15
- Neighbourhoods
- 12
- Current promotions
- 0
At a glance
15 outlets
Browse Fortune Supermarket locations across Singapore with nearby neighbourhood, MRT, mall, and promotion details.
Neighbourhoods
Where to find Fortune Supermarket
Jump into areas with published Fortune Supermarket outlets and compare nearby stores by location.
Featured outlets
Start with these Fortune Supermarket locations
Fortune Supermarket
Fortune Supermarket 115 Jalan Bukit Merah
Tiong Bahru
Tiong Bahru MRT (EW17) MRT
Directory
All Fortune Supermarket outlets
15 outlets sorted alphabetically.
Fortune Supermarket
Fortune Supermarket 115 Jalan Bukit Merah
Tiong Bahru
Tiong Bahru MRT (EW17) MRT
Fortune Supermarket
Fortune Supermarket Hillgrove Gardens
Bukit Batok
Hillgrove Gardens
Bukit Batok MRT (NS2) MRT
Fortune Supermarket
Fortune Supermarket Parkland Residences
Hougang
Parkland Residences
Ranggung LRT (SE5) MRT
Fortune Supermarket
Fortune Supermarket Redhill Mall
Bukit Merah
Redhill Mall
Redhill MRT (EW18) MRT
Fortune Supermarket
Fortune Supermarket Sembawang RiverLodge
Sembawang
Sembawang RiverLodge
Sembawang MRT (NS11) MRT
Fortune Supermarket
Fortune Supermarket Waterway Woodcress
Punggol
Waterway Woodcress
Punggol MRT (NE17/PTC) MRT
Brand FAQ
Fortune Supermarket FAQ
- What is Fortune Supermarket? Fortune Supermarket is a homegrown neighbourhood supermarket chain in Singapore, focused on providing residents with everyday groceries, fresh produce, and household essentials at competitive prices. With its tagline of delivering convenience to the neighbourhood, it serves as a familiar and accessible grocery option for heartland communities across the island.
- When was Fortune Supermarket established? Fortune Supermarket Pte. Ltd. was incorporated on 3 February 2014, making it a relatively young supermarket brand compared to some of Singapore's longer-standing chains. Its registered headquarters is in the Woodlands area of Singapore.
- Who owns and runs Fortune Supermarket? Fortune Supermarket is a locally registered private company. Its key principal is Tan Swee Lai. The business operates in the supermarkets and hypermarkets sector, with a secondary activity in food and beverage, reflecting its positioning as a neighbourhood grocery destination with an in-store food offering at selected outlets.
- How many Fortune Supermarket outlets are there and where are they located? Fortune Supermarket has over a dozen outlets across Singapore, concentrated in HDB heartland estates. Locations include neighbourhoods such as Ang Mo Kio, Bukit Batok, Bukit Merah, Hougang, Pasir Ris, Sembawang, Serangoon, Tampines, Toa Payoh, Upper Serangoon, and Yishun. A full outlet listing is available at supermarket.sg/brands/Fortune/.
- What products does Fortune Supermarket carry? Fortune Supermarket stocks a practical range of everyday essentials including fresh fruits and vegetables, meats, frozen food, dairy products, eggs, canned and dry goods, beverages, snacks, household cleaning supplies, and personal care products. The focus is on providing quality everyday items at accessible prices for the neighbourhoods it serves.
- Does Fortune Supermarket have a food offering in its stores? Yes. Selected Fortune Supermarket outlets include an in-store food court or café component, offering shoppers the convenience of grabbing a meal alongside their grocery run. This combination of grocery retail and food service under one roof makes it a practical one-stop stop for busy residents.
- Is Fortune Supermarket available on food delivery platforms? Yes. Fortune Supermarket is available on foodpanda, allowing customers to order groceries from selected outlets for delivery. This gives shoppers a convenient option for getting their daily essentials delivered to their door.
- Does Fortune Supermarket accept NETS payments? Yes. Fortune Supermarket accepts NETS as a payment method, and has participated in NETS promotional campaigns — such as CNY spending promotions — across its outlets, making cashless payment a convenient option for in-store shoppers.
- Is Fortune Supermarket suitable for budget shoppers? Yes. Fortune Supermarket is positioned as a neighbourhood-friendly grocery option, with competitive pricing on everyday items. Its heartland-centric locations and focus on fresh food and daily essentials make it a practical choice for residents looking for good value close to home.
- How do I find my nearest Fortune Supermarket? You can browse all Fortune Supermarket outlet locations by neighbourhood or MRT station at supermarket.sg/brands/Fortune/. You can also follow Fortune Supermarket on Facebook at facebook.com/fortunesupermarket for the latest updates and promotions.