United Square Shopping Mall

Located at 101 Thomson Road within Singapore’s Novena district, United Square Shopping Mall has earned a distinctive identity as the country’s first “learning mall,” positioning itself around education, family services, and child-focused activities. Opened in 1997 and integrated within a larger mixed-use development, the mall serves families from nearby residential estates as well as parents visiting the surrounding educational and healthcare institutions. Its strong family-oriented positioning has differentiated it from many conventional shopping centres over the years.

The mall houses enrichment centres, toy retailers, bookstores, educational brands, family services, fashion stores, supermarkets, and numerous dining outlets catering to parents and children. Weekend educational activities, family events, and children’s programmes have long been a regular feature within the development. Nearby Novena’s healthcare cluster and educational institutions contribute to steady daily visitor traffic. Square 2 and Velocity @ Novena Square provide additional retail options nearby.

Novena MRT Station (NS20) on the North-South Line is accessible via sheltered connections and nearby walkways, while bus services along Thomson Road and Newton Road provide strong transport links.