Kovan City

Occupying the stretch of Hougang Street 21 in the Kovan sub-zone of Hougang, Kovan City is the bustling commercial and community hub of the Kovan neighbourhood — an eclectic mix of HDB shophouses, eating establishments, enrichment centres, and the Heartland Mall anchoring its retail core. What was once known as Hougang Town Centre gradually evolved into Kovan City as the town's commercial gravity shifted northward to Hougang Central, leaving behind a lively, market-style precinct that retains an authentic heartland atmosphere beloved by long-time residents.

The commercial cluster encompasses Heartland Mall — a four-storey mall anchored by Cold Storage, Popular Bookstore, Challenger, Watsons, Ya Kun Kaya Toast, Suki-ya, Ivins Peranakan Restaurant, Toast Box, Burger King, and Mos Burger — flanked by coffee shops, beauty salons, hair salons, enrichment centres, and independent retailers spanning Hougang Street 21. The Kovan Market and Food Centre, housed within the precinct, is the area's most beloved dining draw — a well-stocked hawker centre offering fresh wet market produce, cooked food, and morning kopi at wallet-friendly prices that keep regulars coming back daily.

Kovan MRT Station (NE13) on the North-East Line is directly connected to Heartland Mall via Exit C. Multiple bus services along Upper Serangoon Road and Hougang Street 21 provide further connectivity across the north-east.