Heartland Mall Kovan

Located at the centre of the Kovan neighbourhood along Hougang Street 21, Heartland Mall Kovan at 205 Hougang Street 21 has been a familiar suburban shopping destination serving residents since opening in 1999. The mall sits within one of Singapore’s established residential districts and acts as a convenient everyday shopping hub for nearby HDB residents, condominium communities, and families. Despite its modest size compared with larger regional malls, Heartland Mall has developed a reputation as a practical and community-focused destination.

Across several levels, the mall offers supermarkets, bookstores, beauty and wellness services, fashion retailers, enrichment centres, clinics, and a broad range of dining outlets. Popular food establishments and cafés create a lively atmosphere throughout the day, while nearby schools and residential developments bring a regular flow of families and students. Kovan’s famous food scene and neighbouring coffee shops further enhance the area’s appeal.

Kovan MRT Station (NE13) on the North-East Line is located directly beside the mall, with bus services along Upper Serangoon Road connecting residents conveniently to Serangoon, Hougang, and the city centre.