Brand guide
K-Fresh Zone
K-Fresh Zone is a dedicated fresh produce concept bringing the best of Korean farm-fresh ingredients directly to shoppers in Singapore. Spearheaded by Korea Agro-Fisheries & Food Trade Corporation in partnership with Freshmart, K-Fresh Zone operates as a specially designated section within selected FairPrice Finest and FairPrice Xtra outlets, as well as Cold Storage stores, making premium Korean produce accessible to everyday Singaporean shoppers.
From beloved Korean staples like perilla leaves, ssam cabbage, and chestnut sweet potatoes to seasonal favourites such as muscat grapes and Korean strawberries, K-Fresh Zone curates a rotating selection of produce that is directly imported from Korea. Each item is chosen with a strong emphasis on quality, food safety, and traceability — hallmarks of Korean farming standards. For fans of Korean cuisine and those seeking fresh, high-quality produce with authentic origins, K-Fresh Zone is a must-visit section on any grocery run.
📘 Facebook: facebook.com/KFreshZone
- Outlets
- 4
- Neighbourhoods
- 4
- Current promotions
- 0
At a glance
4 outlets
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Brand FAQ
K-Fresh Zone FAQ
- What is K-Fresh Zone? K-Fresh Zone is a dedicated fresh produce concept that brings premium Korean farm-fresh ingredients directly to shoppers in Singapore. It operates as a specially curated section within selected supermarket outlets, making authentic Korean produce accessible as part of your everyday grocery shop.
- Who is behind K-Fresh Zone? The concept was established by the Korea Agro-Fisheries & Food Trade Corporation, in partnership with Freshmart, a homegrown Singapore-based fresh food supplier and importer. Together, they oversee the sourcing, importing, and curation of all produce available at K-Fresh Zone counters.
- Where can I find K-Fresh Zone in Singapore? K-Fresh Zone sections are found within Cold Storage outlets across Singapore. There are currently 4 locations — at Century Square (Tampines), Great World (Central Area), Jelita Mall (Bukit Timah), and NEX (Serangoon).
- What products does K-Fresh Zone carry? The range covers both everyday Korean kitchen essentials and seasonal specialties. Staples include perilla leaves, ssam cabbage, and chestnut sweet potatoes (goguma), while seasonal highlights feature items like muscat grapes and Korean strawberries. The selection rotates throughout the year to reflect what is freshest from Korean farms each season.
- Does the product range change throughout the year? Yes. K-Fresh Zone's offering is seasonally driven, so the varieties available will change to reflect what is currently in season in Korea. This means there is always something new to discover, and shoppers can enjoy the freshest produce Korea has to offer at any given time.
- How is the quality of the produce ensured? All K-Fresh Zone produce is directly imported from Korea and selected with a strong emphasis on quality, food safety, and traceability — standards that Korean farming is well known for. Every item is carefully chosen before being flown in to Singapore.
- Can I buy K-Fresh Zone products online? Yes. K-Fresh Zone products are available online via RedMart on Lazada, so you can shop for Korean fresh produce from the comfort of your home.
- Who is K-Fresh Zone best suited for? K-Fresh Zone is a great find for fans of Korean cuisine who want genuine farm-fresh Korean ingredients, as well as anyone who values high-quality produce with clear, traceable origins. Whether you cook Korean food regularly or simply want to try something new, K-Fresh Zone is worth a visit.
- How can I keep up with K-Fresh Zone? Follow K-Fresh Zone on Facebook at facebook.com/KFreshZone for the latest seasonal arrivals, product updates, and recipe inspiration.